A review by CCFC found seventeen food promotions for the upcoming movie Shrek the Third featuring seventy-five different products, including McDonald's Happy Meals, Kellogg's Marshmallow Froot Loops cereal, Keebler E.L. FudgeDouble Stuffed cookies, "ogre-sized" Peanut Butter M&M's, Cheetos, and Kellogg's Frosted S'Mores Pop Tarts. Many of the promotions are targeted directly to preschoolers and children as young as two. The Institute of Medicine has recommended that the food industry stop using media characters to promote junk food to young children. Why would young children follow Shrek's advice about healthy living and ignore his entreaties to eat Happy Meals and Pop Tarts?
Check out the full list of Shrek-endorsed food promotions here...a pretty impressive assortment of sugar cereals, candy and junk food. Read more about the "Fire Shrek" campaign here.