I am an Associate Professor at the Faculty of Information (iSchool), University of Toronto, where I teach and research primarily in the areas of in children's digital and media cultures, play studies and critical theories of technology, with a special focus on digital games. I am also an Associate Director of the Semaphore Lab, and a Visiting Professor in the Book & Media Studies program at St. Michael's College in the University of Toronto, where I am also a Fellow. I have degrees in Communication from Simon Fraser University (PhD, MA) and the University of Ottawa (BA Hons). My published work includes explorations of children's virtual worlds and online communities, examinations of online advertising and cross-media promotions targeting children, discussions of the legal and ethical dimensions of virtual worlds and online economic processes, and a historical overview of advergames (see publications section for details and links). My three favourite games of all time are: Dark Souls, Okami and flashlight tag.