Monday, December 04, 2006

Kids Love Reality...TV!?!

Media Life Magazine reports on findings from a recent study into the television preferences of 2-11 year olds, and found that reality television shows rank highest among this age group. From the article:
As falling numbers for CBS's "Survivor," NBC's "The Apprentice" and ABC's "The Bachelor" indicate, the reality TV craze seems to have faded among most TV viewers. Except among kids. For those ages 2-11, reality remains the hottest thing on TV, occupying the top five spots in that demo on broadcast this season.

Some of the results are really surprising. I was expecting to see So You Think You Can Dance, The Amazing Race or even America's Next Top Model, but no--although these shows seem skewed younger, none appear in the top five. Topping the list? A home improvement show! How weird is that!?!

1: Extreme Makeover: Home Edition
2: Survivor
3: Dancing with the Stars
4: Dancing with the Stars (another version) *tied with* America's Funniest Home Videos

The article gives a few reasons why reality shows are such a hit with kids, including that they are family-friendly (parents and kids can watch them together), they're on during prime time, and that they are currently filling a gap left by the lack of family sitcoms. They point out that the jokes in shows like The Office, while popular among adults, are a little too sophisticated for younger kids. Makes sense!
Looks like a good time to come up with some new show ideas, networks!

No comments: