Tuesday, January 16, 2007

The Sims Goes Casual

Cool announcement from EA today that they will be releasing a series of new games called The Sims Stories, designed to bring The Sims to a larger number of "laptop-yielding youth." With less sophisticated graphics and a clearer segmentation of levels or 'chapters,' the franchise hopes to expand into the casual games market, as well as the "multitasking teen" market (by allowing gameplay to coincide with other applications). The Sims remains EA's most lucrative franchise, having sold over 70 million units since 2000 (and attracting a 50% female userbase). Check out coverage of the story here on USAToday, or stop by the mini-site.

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