Tuesday, June 05, 2007

Abby Cadabby: Fairies on Sesame Street


Cashing in on the "fairy craze" (is it an official "fad" yet?), Sesame Workshop has announced plans to introduce a new muppet character next season named "Abby Cadabby". Described as an "inquisitive 3-year-old" "pink fairy-in-training", the Abby Cadabby character will blend the usual Sesame Street learning activities with fairy tales and magical themes. According to Emily Claire Afan, she will also help sell JCPenny clothes for newborns, infants and toddlers, as well as an array of other goods carrying the "Abby Cadabby" image (coming in July). For further details on my own conflicted feelings about Sesame Workshop's contemporary business practices, see my previous post. Here's the full character description from the Sesame Workshop press kit:
Abby Cadabby is an inquisitive 3-year-old fairy-in-training who has just moved to Sesame Street from Fairyside, Queens. The daughter of a Fairy Godmother, she is learning magic but is not quite proficient yet and has a propensity for turning things into pumpkins with her "training wand." She has come from a storybook world and is well-versed in fairytales, as they are a part of her family history. Abby loves to practice her magic and rhyming, but what she finds truly amazing and magical is what she discovers on Sesame Street; such as learning to count and drawing a letter with a crayon. These new things are utterly enchanting to her and she will often say "That's so magic!" She is shy yet curious when she first meets the inhabitants of Sesame Street. She wonders if Snuffy is a "mountain" and if Big Bird is a "giant." Despite her initial shyness, she makes many new friends, including Elmo, Zoe, and Rosita. They in turn are delighted and fascinated with Abby; that she can "pop" in and out, that she floats when she is happy, and that she has beautiful wings. In Season 37 Abby attends school for the first time at the Storybook Community School and is very excited about going.

Another item for the Fairy Trend Watch list, it would seem, and this one coming from (I think) the most unlikely of sources. Cogent thoughts on the matter to come once I'm back from Ottawa next week.

1 comment:

Martha said...

I am, so excited that Abby Cadabby has come to meet our "boys" from Sesame Street... "That's so magic!" .. I'm so glad she traveled from Fairytale, Queens and can learn with the characters of Sesame Street! I am 25 years old and have watched Sesame Street since FOREVER!!! I loved Cookie Monster he was awesome, but now I think I've found a new love! I just became an auntie this November, and can't wait to share Abby Cadabby with my neice Meah!! It's going to be such MAGIC that we can share together!! I can't wait!!!!