The biggest celebrations will take place at Toys “R” Us Times Square and Toys “R” Us Mission Bay in San Diego [***to coincide with ComicCon of course***], where Star Wars aficionados will be encouraged to come dressed as their favorite character and take part in a “Cloned Costume Contest.” Star Wars enthusiasts attending these two events will also be treated to trivia, games and prizes. As an added bonus, customers who purchase Star Wars merchandise at any Toys “R” Us store during the midnight events will have the opportunity to receive special gifts, including a Star Wars Holographic General Grievous action figure from Hasbro or a Lego reversible poster.
I'll keep an eye open tomorrow morning for any interesting coverage, and will add some links and/or commentary if anything good comes up. In the meantime, there have been some pretty interesting articles written in the past few weeks around the Clone Wars toys/marketing strategy that might be worth checking out, including:
Douglas Quenqua's New York Times piece on the cross-promotional history of Star Wars films and toys.
The above mentioned Playthings story about the toy launch.
This great article that appeared in a recent edition of The Escapist, written by Spanner, which explores Star Wars merchandising and "collectibles".