Tuesday, May 22, 2012
Pink Aisle Politics (Prezi)
In follow up to last week's post re: INplay 2012, here's the prezi I used for my talk about the gender, toys and the LEGO Friends controversy:
I had a really great time at the conference, BTW - and met LOADS of very nice people working on really fascinating projects (those one-on-one match-up meetings were such a great idea). Looking forward to following up with them and seeing all the cool stuff set to come out over the next few months.
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2 comments:
Hi Sara,
Terrific presentation. One thing that wasn't included here (though perhaps you mentioned it in your live presentation)is that there Lego only needed to be "girlified" because it had _already_ been "boyified" with all of the specialized kits that have appeared since the 90s. Original Lego (if such a thing even exists today) is one of the most gender-neutral toys ever.
Thanks Matthew. I did indeed mention it, but should have highlighted it more clearly in the slides too :) An extremely crucial component of the gradual "gendering" of Lego, which as you mention, is/was the poster child for successful, awesome gender neutral toys.
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