Wednesday, August 23, 2006

Suzanne Vega in Second Life

I haven't spent much time in the Massively Multiplayer Online Game (MMOG) Second Life, but I am becoming increasingly interested in the research that's being done there. I first became aware of the game when researching intellectual property issues in MMOGs, as Linden Lab (the game's creator) was one of the first high-profile game manufacturers to announce that the player, and not the company, would retain all IP rights over her/his in-game creations, avatars, communications, etc. (Link to press release). More recently, I found out that real-life teen clothier American Apparel was establishing a huge presence within the game, just one of many many marketing initiatives to take place within Second Life since its inception (Link to story from MIT ad lab). As advergaming is a research interest of mine, this was particularly interesting - more than There.com, Second Life is integrating important new forms of immersive or interactive advertising into the game environment and game play. Anyway, a couple of weeks ago, Second Life was the site of another first for MMOGs - when folk star Suzanne Vega performed "live" at an in-game "studio session"...She sat in her studio and played, and streamed the audio live into and through the game. Other players watched a virtual Suzanne Vega play a virtual guitar, all the while listening to what was in essence a live performance (both in terms of the music as well as the avatar's movements. They've posted the whole event on YouTube - check it out:
SL Suzanne Vega Concert on YouTube

Thanks to Terra Nova Blog for bringing this link to my attention

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