Thursday, August 24, 2006

CARU takes on Superman

Although the film was rated PG-13, WB somehow thought it would be a good idea to advertise Superman Returns to the under thirteen set on the Cartoon Network this summer (both companies are owned by Time Warner)...A common practice among film and video game makers that is sometimes disturbingly wrong (aren't the ratings there for a reason?). The US-based Children's Advertising Review Unit (CARU), the industry's self-regulatory body, is pressing charges, announcing:

"CARU was concerned that airing a commercial for a film rated PG-13 during children's programming with a substantial audience of children under 13 would create an interest in the film by the child audience and send an implicit message that the film is appropriate for all children."

Check out the press release on the CARU website
Read the story on AdAge here.
(Registration may be required to access the article once archived).

In other news, I've finally completed a position paper on play theories that I was writing for a directed reading on play and games with Richard Gruneau this summer. The paper and course readings will lead directly into a comprehensive exam on play, which I will be preparing for this fall. After feedback is received, I'll post it and my comp bibliography.

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