Monday, July 16, 2007
According to Scientific American, Mattel's BarbieGirls.com MMOG has become the "fastest-growing virtual world ever", attracting 3 million members within the first 60 days of its launch, and continuing to add new ones at the rate of 50,000 a day. Wowza! And all this before the release of the BarbieGirls MP3 player needed to access the coolest clothes and play areas in this as-yet-still BETA stage MMO. More to come on this, I promise.