Club Penguin celebrates its third anniversary with the launch of new toy line of internet-connected products, including plush, mini-figures and play sets. A new limited edition plush figure will be released every eight weeks, each of which comes with a coin featuring a code that kids can use to redeem unique virtual items online. The Club Penguin toys will be available at Toys "R" Us...Disney Stores, Disney Theme Parks, and the Club Penguin shop online. Additionally, Disney will release the new Club Penguin: Elite Penguin Force game for Nintendo DS next month.
Look out Webkinz! Here comes the Disney promomachine!
Read more about the Club Penguin DS game here. Also, be sure to check out this Club Penguin toyline/So You Think You Can Dance Canada? cross-over promo event and photo opp planned for this Saturday at the Toys "R" Us Vaughan Mills, Ontario. It looks like Disney is finally ready to start cashing in on their $700 million investment. And it looks like I'm going to have to get serious about plotting how this new emphasis on tie-in products might translate into new features, changes, and/or embedded marketing in the game's contents and design.