Wednesday, October 15, 2008

Parents for Ethical Marketing Donation Drive

The wonderful people over at Parents for Ethical Marketing are in the midst of a donation drive, trying to raise funds to keep their blog going and expand their project into new areas. Parents for Ethical Marketing is a grassroots non-profit based in the US (they also run the Corporate Babysitter blog), where they work to raise parental awareness, public pressure and legislative action around marketing to children. Founder Lisa Ray is also an active public commentator, providing a nuanced parent's perspective on a variety of marketing-related issues in news articles and online forums. A worthy cause indeed. Here's the info:
A modest goal: $10,000 before Thanksgiving

This is fundraising week here at Parents for Ethical Marketing. I’m trying to raise 10,000 dollars by Thanksgiving to continue this blog and expand PEM’s scope. It’s a modest goal, considering:

– a marketer will drop 4,000 dollars for access to data of children’s financial profiles and spending patterns; and

– marketers spend 1.4 billion dollars — per month — marketing to children.

By donating to Parents for Ethical Marketing, you will help fulfill our mission: to encourage corporations to adopt responsible marketing standards and practices that sustain the health of children and families.

More info on the org and how the money is allocated is available here.

Good luck PEM!

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