Friday, February 27, 2009

Heads Up! FTC Open Forum on Kids and Advertising Literacy

For those of you in the D.C. area, the FTC will be holding an open forum on March 12, 2009, to gather feedback and input on an upcoming advertising literacy project aimed at tweens. Here are the details:
Ad It Up! Kids in a Commercial World
The Federal Trade Commission staff will host a forum on March 12, 2009 to gather input for its advertising literacy initiative, which will educate and empower tweens to be better informed consumers of information. At the forum, experts on advertising and marketing to kids will discuss a range of issues, including:

* What kids experience in the commercial world;
* What kids understand about their experience; and
* What kids need to know to navigate in this world.

The goal of the campaign is to educate kids to be better informed consumers of information.

The FTC staff invites interested parties to participate by attending in person or via webcast.

The forum will be free and open to the public (and will also be webcast live), and looks like it will at least touch upon some of the existing FTC consumer literacy initiatives, such as You Are Here and OnGuard Online.

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