Wednesday, May 02, 2007

Disney XD - Social Network for Kids

Disney has now launched the BETA for their social-networking-site (SNS) for kids, called Disney Xtreme Digital (DXD). Heavily laden with ads and advergames, the site claims to be a "MySpace for kids", along with the parental controls to appeal to parents' fears of letting their kids post personal info online. This ranges from restricting importing or exporting any info to/from the site, limiting profile pics to those provided by Disney, and generally reducing the number of activities and networking opportunities down to interacting with products.

Check out this little ditty from the Terms of Use...after explaining that they do not accept or consider any unsolicited creative ideas, suggestions or materials of any kind ("Unsolicited Submissions"), the company states:
If, despite our request, you intentionally or unintentionally send us Unsolicited Submissions, or through features or activities on any WDIG site (including, without limitation, games, sweepstakes, contests, promotions and Public Forums...) you submit, post or otherwise send us any information, content or materials including, without limitation, data, text, messages, files, images, photographs, videos, audiovisual works, musical compositions (including lyrics), sound recordings, postings, your and/or other persons' names, likenesses, voices, usernames, profiles, actions, appearances, performances and/or other biographical information or material, and any other materials, as well as links to data, text, files, images, photographs, videos, audiovisual works, musical compositions (including lyrics)....(collectively, User-Generated Content) through such features or activities (such User-Generated Content, together with Unsolicited Submissions, the Submissions), we (and our licensees, distributors, agents, representatives, and other authorized users) shall be entitled to unrestricted use of such Submissions for any purpose whatsoever, commercial or otherwise, without the requirement of any permission from or payment to you or to any other person or entity. If there exists any doubt or ambiguity about whether any User-Generated Content constitutes a Submission, such User-Generated Content shall be conclusively deemed to be a Submission.

The terms go on and on, about irrevocable, expansive rights to do whatever the heck they want with any and all things that are posted within their sites, in any form to any extent, and claim that the user agrees to give up moral rights, that previous contracts (such as actors unions, etc.) are not applicable, and a bunch of other totally dubious stuff. Way to encourage kids creativity by co-opting their copyright, Disney! As always, however, contracts with minors are void/voidable, unenforceable, so all of this is a pretty moot point for the kids that will (possibly) use the site. Still, a good warning that extra privacy features do not translate to better IP policies.

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