Monday, June 09, 2008

Notice of Public Consultation: New Media

The CRTC has launched a review of its regulation (or lack thereof) of the "new media" broadcasting environment (i.e. internet and mobile technologies), and is soliciting research, comments, questions, criticisms, etc. from the Canadian public at large. As usual, the notice of public consultation (which was filed on May 15th) hasn't received all that much publicity (so be sure to pass it on!). But it definitely presents a potentially important opportunity to file some much needed complaints and commentary about marketing to kids online, lack of non-commercial kids' sites, advergaming, data-mining and the slew of other unethical activities that have become common place in the decade since the CRTC first decided not to regulate for fear that it might put a damper on economic development (blech!). Anyway, here's the full text for the call - I'm absolutely going to put something together, and could definitely collaborate on something if the chance arises.
Broadcasting Public Notice CRTC 2008-44
Ottawa, 15 May 2008

Notice of consultation

Call for comments on the scope of a future proceeding on Canadian broadcasting in new media

Research and stakeholder views on the new media broadcasting environment compiled in the document released today, Perspectives on Canadian Broadcasting in New Media, demonstrate that the new media environment has evolved considerably since the Commission issued the exemption order for new media broadcasting undertakings in Public Notice 1999-197.

The document highlights stakeholder views on the challenges and opportunities with respect to the support, promotion and distribution of Canadian new media broadcasting content. While the Commission takes no position on the merits of the various stakeholder suggestions, technological, cultural and economic trends point to significant new opportunities for the Canadian broadcasting system and high-quality professional Canadian content on both the national and global stage as a result of new media broadcasting developments.

The Commission considers it appropriate to examine the new media broadcasting environment to determine whether the exemption orders relating to new media issued in Public Notices 1999-197 and 2007-13 continue to be appropriate or to what extent, if any, such orders need to be revised. Fundamentally, it is necessary to determine if the new media broadcasting environment is contributing sufficiently to the achievement of the broadcasting policy objectives of the Broadcasting Act and if it will continue to do so. Public discussions encompassing Canadian new media broadcasting content and access to such content are necessary to explore the contribution by new media broadcasting undertakings to the achievement of the broadcasting policy objectives of the Broadcasting Act.

Given the expansiveness and complexity of the new media broadcasting environment, the Commission seeks input on the scope of the issues, as well as the questions associated with those issues, to be discussed in a future new media broadcasting proceeding, including:

* What is the scope of new media broadcasting?

* Are incentives or regulatory measures required for the creation and promotion of Canadian new media broadcasting content

* Are there any barriers to accessing Canadian new media broadcasting content?

* What other broadcasting policy objectives should be considered within the scope of the proceeding?

Parties are asked to identify, with rationale, the issues and questions that, in their view, need to be discussed in the public proceeding.

The deadline for filing comments is 11 July 2008. The Commission will make a determination as to the matters to be dealt with in the public proceeding following the comment period and will issue a Notice of Public Hearing in the late summer of 2008 outlining the details of the new media broadcasting public hearing to be held early in 2009.

Be sure to check out the notice of public consultation page for full background details, more links to previous public notices, and ideas about what to focus on in constructing a submission.

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