Tuesday, September 11, 2007

Mark Your Calendars: Worldwide Day of Play

From Cynopsis: Kids!:
Nickelodeon's fourth annual Worldwide Day of Play will be held on September 29, 2007,when the network and its digital siblings Nicktoons Network and Nick G.A.S. will go dark for three hours (12p-3p) as part of an ongoing initiative to get kids up and active to combat childhood obesity. Nickelodeon comes back on air at 3p with health oriented messaging and the finale of the Let's Just Play Go Healthy Challenge at 6p (30min), followed by new episodes of several series and the premiere of Back at the Barnyard at 9p. The Let's Just Play Go Healthy Challenge is a joint effort of Nickelodeon, the Alliance for a Healthier Generation, an initiative between the American Heart Association and the William J. Clinton Foundation and the American Heart Association. Some 1,000+ Go Healthy events are scheduled to take place around the world on this day.

You can check out the official site here, where kids can sign up to join the challenge of either losing weight, exercising more or eating healthier foods.

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