The Jakks toy line will focus on plush Neopets toys, but the aggreement also covers action figures, accessories, playsets and plug-and-play interactive toys, as well as role-play products, vehicles, youth electronics, water toys, novelties, stationery products, kites, and craft activity toys. Jakks’ Neopets collectible plush products are expected to begin to hit retail shelves in early spring 2008, with figures, playsets and other Neopets products shipping to retailers nationwide for fall.
Additionally, the plush toys and other upcoming Neopets consumer products will tie into a new multiplayer “Neopets Key Quest” in the game. The toys will contain codes that allow kids to unlock virtual extensions of the toys to use as part of the Neopets Key Quest game, with virtual versions of the toys represented in the users' Neopets profile.
The companies plan to release the new line next spring (2008). Until then, kids will just have to content themselves with Webkinz and The Littlest Pet Shop.
3 comments:
How does this cross a boundary?
Yeah? And how is it a rip-off of webkinz? Have you ever actually PLAYED Neopets? I doubt it, so stop making assumptions. Neopets is nothing like Webkinz and the website has been around alot longer than Webkinz has. You already have virtual pets on Neopets, but with Key Quest codes you are able to get "tokens" to play with in the Key Quest board game. Key Quest is just ONE game in the thousands of things you can do on Neopets. If anything, Webkinz is a weak Neopets rip-off.
Oh, I played Neopets for many years. And I agree that Webkinz based many of ITS site around Neopets, and not the other way around. The comparison I was making was in regards to the real-to-virtual business model, which Webkinz really brought to the forefront and perfected, and has since been emulated by a number of virtual worlds and communities. That's all!
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