Tuesday, September 19, 2006

Kid Gamers Dominate

Matteo Bittani sent this out to the Gamesnetwork email list this morning:

"The NPD Group has created a massive 100-plus page report that finds the most serious gamers aren't in the 18 to 34-year-old age range, as many believe. Anita Frazier with NPD detailed the study for Next-Gen…
The study, whose sample is comprised of 16,670 participants between ages six and 44, found that 45 percent of the study's "heavy gamer" segment and nearly one-third of its "avid console gamer" segment (the largest group in the study) were between the youthful ages of 6 and 17. The findings contradict the wide belief that the most committed gamers fall in the coveted 18- to 34-year-old male demographic." (Next Generation)

Link to the story

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