Thursday, September 28, 2006

Thin Pills and Junkfood

The cover of the October issue of Wired magazine and accompanying cover story on thin pills has interesting associations with the boom of activity and controversy going on around childhood obesity and it's link to fastfood and junkfood advertising. The campaign to ban advertising unhealthy foods to kids - through television and advergames - is making headlines in the US, and policy waves in the UK. Of course, the children's industries are way ahead of the game, launching new branded products that reflect real concerns as well as hyped-up fears about bad foods. Check out this story on Disney's new line of healthy foods for kids, this press release for Sesame Street/Sunkist berries, and coverage of Nickelodeon's new "fruits and veggies" product launch. What I find particularly interesting is how both of these reactions - thin pills and advertising bans - place the focus on consumer culture to provide the solution to such a significant social problem.

1 comment:

Anonymous said...

Perhaps the consumer culture feels responsible, at least in part, for their ongoing role in causing this serious problem. Obese children are facing the prospect of a shorter life expectancy than their parents. My worry is that the motivation of companies like Disney is obviously corporate, and aimed at making money, yet again.....maybe fat kids are less likely to live long enough be financially viable to corporate america. thin pills........ohmygod....gwappa